CRM software (customer relationship management software) is a really helpful tool widely utilized by numerous organizations and businesses across the globe. The history of development in the CRM software falls behind the early 90s era when it was known as sales force automation (SFA) software. This software was basically designed to enable an organization in seamless tracking and management of their customer interactions in a single system of record. The software works in a very unique algorithm and records all the interactions between a business and its customers, along with all the relevant customer data that includes customer history, account information, communication preferences, and purchase history into an accurate live record. This data gathered by the CRM software can be further used by an organization’s customer support team to reach out to their customers and build better relationships.
Types of CRM Software
There is a total of two types of CRM software tools to opt between for a business, the first one is an On-Premise CRM software, second is the Cloud CRM software.
On-Premise CRM Software
On-premise CRM Software requires an installation of the software on all required devices and setting up servers on your local network. On-premise CRM Software is good for organizations that have a well experienced and talented IT Team for any customizations, maintenance, and upgrades of the server. It was a preferred choice for almost 89% of organizations late back in the 80s over cloud CRM software. However, now in the digital era, almost 88% of organizations go for a Cloud CRM Software tool over an on-premise one.
Cloud CRM Software
Cloud CRM software is maintained and developed itself by the service provider, upon his servers. An organization can access the Cloud CRM service over the internet through a browser without installing any software on your organization’s computers and have access to their data at all times. Cloud CRM software is also an easier solution for small businesses to adopt cloud CRM and be more productive without worrying about the budget.
Benefits of a CRM Software
CRM Software makes it much easier for your team to manage important data operations with a mobile app from anywhere on earth. You can also pull up information about nearby customers by logging in to the CRM through the mobile app. The mobile app further assists in dropping updates regarding any new information for your team and customers, as well as, arrange meetings.
Better Decision Making
Provides highly accurate and updated data at your fingertips and enables your management team to stay up to date and react to the latest market trends with better campaigns. CRM Software even provides detailed reports of how your teams are performing and where you need to improve.
A CRM Software saves your resources and time, as well as help you identify and focus more on quality leads. When combined with a reduced sales cycle, you can significantly generate more leads more efficiently and convert them to happy customers in a very short period of time.
Data Security and Compliance
CRM Software assures the security of your customer’s data is completely safe in service providers’ data servers and safeguarded by the latest manual and digital security advancements. For clients based in European countries or organizations interaction with European customers, a CRM Software that provides features like GDPR-compliance will further improve your quality standards and data security.
Enhances Business Processes
Upgrades your team productivity, providing better business solutions by simplifying processes and maintaining high-quality process execution standards. However, the organization must make sure that their sales team’s time is more focused on closing deals and not wasted on automating routine activities for mundane tasks.
Complete Customer Satisfaction
A CRM Software assists your management team with tracking all the historical activity and data of a customer, along with issues and queries faced by the customer regarding the product or services. Apart from that, a mass centralized repository of information assists your customer care department in quickly solving the issues faced by customers, leaving them completely satisfied.